Influencer marketing is a digital marketing strategy in which brands promote their products through social media influencers
.Influencers share product reviews, recommendations, photos, and videos on platforms such as Instagram, YouTube, and Snapchat.Young consumers are frequently exposed to influencer content on social media.Influencer recommendations can affect their purchasing decisions, brand preferences, and shopping habits.
To understand the concept of influencer marketing.
To study its effect on the buying behaviour of young consumers.
To identify which social media platforms influence young consumers the most.
To examine the role of trust and credibility in influencer recommendations.To understand whether influencer promotions encourage impulse buying.To suggest ways to make influencer marketing more effective and responsible.